Branding By Senses, A New Frontier

Sensory branding, or in our case, branding through scent is one of the fastest growing trends in marketing. Hotels, assisted living communities, hospitals, pet grooming locales, retail locales, spas, tanning salons, hair salons, casinos, apartment complexes, new home builders, doctor's offices and medical facilities, sports teams, amusement parks and funeral homes are just some of the businesses that are taking advantage of the amazing connection and experience scenting delivers.

ScentAir also has a partnership agreement with Yankee Candle, so anyone who loves their candles can now enjoy their scents in a public location without lighting a flame!

If anyone who reads Chris' blog is interested in learning more feel free to contact me, Damien Stepick, at 201-800-3742.

Hi Chris,

including the senses in branding is a great idea. Huge brands that storechains do it with music as well as spreading aroma. You can do that easily when offering your customers, fresh fruits or fresh pure water and the style of your office. That gives an impression. Also clothes belong to that, your gestures the way you speak all is adressing a sense in your customers.

Larissa

As a chemically-sensitive person, I’m going to pass on the URL of ScentAir to all the chemically-sensitive/allergy/migraine networks and lists I know; now we have a comprehensive list of stores and hotels we will avoid at all costs. I’m sure parents of asthmatic kids will be especially interested. And we’ll tell those companies exactly why we won’t be using their services. Yeah, not the reaction they wanted. Guess they didn’t think it through.