PART 2 UPDATE
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Successful Marketing uses repetition, should you do the same in Social Media? | Jeff Gibbard
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I couldn't agree more Chris. I think people are actually just sick of bad marketing and advertising. I mean does anyone really have their mind changed by a 30 tv or radio spot? But as much as people complain, everyday in every market, someone buys something because of an ad they saw.
While I have often said that companies have to engage through social media, I was never under the impression that it wasn't marketing, its super marketing, its marketing's next evolution. It's not just raising awareness of your product, you have to show that you are much more. Companies that want to succeed now must be a part of the communities they live in if they are to ever truly become successful.
It's time to Market Like Its 1955
Good point Andrew but companies have always been a part of the communities.
I'm tired of the rhetoric that selling me isnt hypocritical if you call it
something else, when its really selling.
Chris,
I totally agree. We are selling and promoting 24/7, and social media is not immune to that. A lot of people like to think that all social media is is collaborative sharing. While that is true in many cases, even then you are promoting/selling your knowledge and expertise, right?
I've seen a lot of LinkedIn groups with these 'no promotion' policies, and think it is a little extreme. I know they are just taking precautions against spam and and, as Andrew says, 'bad marketing.' I do get sick of seeing 'discussions' on LinkedIn that are really just self-help links or self promotion. You need to at least pose it as a discussion, at least pretend that you are doing more than just promoting your blog, website, self, etc. Your post, for example, wasn't just 'Check out my video blog', but you invited actual discussion (which led me to comment).
I see why groups have these kinds of policies, but I really think it needs to be taken more on a case by case basis. OR people should just be smart and ignore those spam/bad marketing messages.
Danielle
Atomicdust, Saint Louis Mo.
Thanks I think your right, some of these Linkedin moderators haven't gotten
the new world yet in shared links and the importance of them. This video is
for them. I would love to be able to post my video links into linkedin but
its not possible now.
Enjoyed this a lot. I couldn't agree with you more. I've seen good and bad social marketing and like you, have come face to face with the not so good tactics used by larger corporates. In essence, if you're communicating to and responding with potential clients it makes all the difference in conversion if you reply like a human. There's great examples of hotel managers on Tripadvisor who've admitted faults, offered incentives and explained what they're doing better. It doesn't come out like corporate speak. As a result, I saw subsequent reviews of people choosing this hotel just by the remarks of the hotel manager over others. Why? As the communication channel is clear and people know they can get redress if they have a bad time. Put this over talking to a social marketing version of a call centre, you might as well just push 4 to speak to an operator! Oh, what's that…. you hung the phone up?
I caught your link on LinkedIn!
Super glad to here that you caught it on LinkedIn. Great response and
ideas!!
Chris
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Great Points Jeff
Hey Chris,
Good stuff here, as we are all aware it is about marketing and selling once we cut through the semantics. I have been very successful in sales for the passed 20 years and the one thing that I know for sure is that people bought from me (as repeat customers) because they trusted and liked me. There is a wide variety of sales cycles out there and not everyone is suited to sell in a certain vertical (i.e. you may be great as a used car salesperson because you have thick skin and love the thrill of the close but you would be miserable selling large IT packages that take six months to close). If we don't admit that social media marketing is just another sales tool then we are full of crap. What I believe doesn't change is the fact that you have an opportunity on here to get people to know you and like you so it makes the sale that much easier. Admit it's selling but do it in a way that ups your success rate. i will now step off my soapbox. Thanks for listening.
Jeff Wardrop
64 56 Media
Great Points Jeff
Hey Chris,
Good stuff here, as we are all aware it is about marketing and selling once we cut through the semantics. I have been very successful in sales for the passed 20 years and the one thing that I know for sure is that people bought from me (as repeat customers) because they trusted and liked me. There is a wide variety of sales cycles out there and not everyone is suited to sell in a certain vertical (i.e. you may be great as a used car salesperson because you have thick skin and love the thrill of the close but you would be miserable selling large IT packages that take six months to close). If we don't admit that social media marketing is just another sales tool then we are full of crap. What I believe doesn't change is the fact that you have an opportunity on here to get people to know you and like you so it makes the sale that much easier. Admit it's selling but do it in a way that ups your success rate. i will now step off my soapbox. Thanks for listening.
Jeff Wardrop
64 56 Media
Bah… disagree. Huge difference between “selling to” and “offering to.” No one likes to be SOLD to. People genuinely like when people offer something that actually addresses a need or a want… People love to buy… But NO ONE likes to be sold to. And it's the hard-nosed, sell-at-all-cost “salespeople” who never quite seem to understand why people run from them in droves (or why they end up being censored and banned from on-line communities).
Further, much of what people sell isn't a tangible product for tangible $$$. Although it can be just as obnoxious for them to try to sell their claimed importance, their opinion (And yes, I am trying to “sell” you on my point of view here…), their plan, or their request that you do something… it's less obnoxious if they're not asking for money in return. BUT (I assume this is the point you're making), yes, if I'm asking for something from you, I'm trying to sell.
There is a different paradigm: offering value; value exchange. And no, if your thinking now, “that's just selling under a different name”, you're missing it.
When I approach you and offer my friendship… I'm not trying to convince you to do anything. You value my friendship!? Then be a friend. You don't!? Then don't. But huge difference between your view that my approaching you is trying to convince you to “buy” my friendship.
Chris, IMHO, it's the same with anything tangible I am selling. If YOU think it has value… then buy it. If you don't… then don't. But (again IMHO) it's not up to me to convince you to buy it. People HATE to be sold to.
Offer value, don't sell it. AND realize that “value” DOES NOT HAVE TO = $$$$.
I like your honest approach in your Blog posts. That being said, I have a couple of comments:
1) With reference to your objection to groups not allowing selling because the purpose of all social media is to make sales, I would say, you are mistaking the outcome to be the purpose. What I mean by that is, that the purpose of the group may be to share expertise in a certain area and when I as a member make valuable contributions, I may end up with buyers for my services. So the purpose was to share information and the result of sharing was sales. But does that mean that since I am making sales and I hope to make sales that the purpose of the group is selling – it may be, but if the groups was created for a purpose such as sharing particular information, then I don't think you can force them to say that their purpose is sales, just as they cannot come to your site and say that the purpose of Chris Voss's site is to help people because your purpose is clearly to make sales and in the process you may end up helping people. Do you see the difference between purpose and outcome?
Another analogy that may explain my point is – I eat food to live and survive. Does that mean that my purpose in life is to eat food? My whole purpose of existence should be to eat, because lets face it we cannot survive without food. And thats what you are saying – sales is important for the existence of our business, so that is the purpose. And it may be for you, but for me, sales is the outcome when I follow my passion of inspiring people to live their highest potential using marketing and social media. And I understand it is necessary for my business's existence, but it is not the Purpose for my business's existence.
Regarding your example of telemarketing and unemployment, my thoughts are that telemarketing is not the only solution to the unemployment problem. If it is something people don't like then we cannot force it as a solution. There are other ways to solve the unemployment problem like empowering individuals with marketing and social media knowledge to start their own businesses, there are so many industries like the Green industry that are getting funded and will need more trained people – so trainings for such jobs- and so many other ways to deal with unemployment rather than investing in an industry that is old school and not wanted by consumers.
Thanks, but I didnt say the referenced line that social media is to make
sales. Its way over thought off that reference. Thanks for sharing, please
go back and review the video.
In the 2nd paragraph. A business has to make a buck in order to share it,
even if its a charity.
In the 3rd paragraph. Telemarketing is an example of a community attacking
a market place and losing jobs they now need.
Chris
Thanks, but I didnt say the referenced line that social media is to make
sales. Its way over thought off that reference. Thanks for sharing, please
go back and review the video.
In the 2nd paragraph. A business has to make a buck in order to share it,
even if its a charity.
In the 3rd paragraph. Telemarketing is an example of a community attacking
a market place and losing jobs they now need.
Chris
Amen Chris! You tell 'em!
you go chris… all so true though… i think new paradigm of selling is focusing on the engagement…but you are right, still selling….
why is “selling” such a dirty word???
i like what you said re: “in society need sales….selling & studies that were done”… perhaps it's the approach… you are #keepingitreal :))
It's always been about the bottom line and always will Chris = Sell Sell Sell, we are all selling and others eventually buy or reject, the beat goes on and on in one big gigantic circle.
Yes but shouldn't there be rules and a fine line between marketing yourself and blantant spamming and constant selling?. When I see a constant stream of nothing but ads i click away from the site, However if you show some class and add some valuable content then slide a well crafted ad you'll get my attention.
Exactly, it interesting how it changes in opinion from one person to another
what they think it is.
Chris
Hey Chris thanks for the reply I'm not saying I disagree with the fact that we trully are in a constant state of selling ourselves this is the way it is. However if everyone simply sought to advertise instead of informing people then the internet would lose it's value I believe. If you had a forum and had no rules about how it should operate how much value would it have? So all I'm saying is that I respect that the social networks and the forums have these rules in place.
Hey Chris love your blog is it ok if I just started posting my ads here??
Sure send me the check for ads first, LOL.
Whats the difference between advertising and informing. Depending on who
you talk to its the same thing. See we get into this “its all relative'
zone. Most of the great stuff on the interest is largely paid for and
advertising driven.
Chris
So if I asked you a really serious question about something I'm having trouble with you are saying it's Ok to respond with a advertisment instead just a good ole simple answer that may help? then maybe p.s. an ad?
I'm not sure what point we're trying to make – it seems like we're talking
in semantics now.
Chris
You hit the nail on the head again Mr. Voss.
Very entertaining video. I’ve been experimenting with Sponsored Tweets and am really having a lot of fun writing them. I get to pick and choose what products I think my Twitter followers will be interested in. Apparently people are interested because they’re clicking on the sponsored tweets. We have the freedom to do this. Let’s not forget this.
http://twitter.com/ObsessCreative (here goes)
Hi Chris, If you dig deep enough just about everyone online is selling or requiring something, no matter which way you spin it!
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