What are the biggest issues for in-house marketers in 2016 – and beyond? Our friends at the Incite Group have just published a major new research-led whitepaper based on the feedback of more than 1,000 marketing executives, covering personalisation, content, storytelling and marketing attribution, which you can download here: www.bit.ly/StateOfMarketingCV
The 30+ page briefing covers:
· Why more than half of respondents say content marketing is an essential focus right now – and only 27% care about location-based campaigns
· Why 48% of brands are increasing their content marketing budget – and 8% are doubling it within the year
· Why the ‘single customer view’ will become even more important in the year ahead – and why only 15% say they’re leveraging its full potential right now
· What marketing attribution should mean for your business – and what makes 70% of leadership convinced of its value to the broader business
· The adoption of new marketing strategies varying across industries – 11% more FMCG companies care about storytelling than other industries, and 18% more telecoms firms are focused on single customer view than the norm. Why?
Download your PDF copy here: www.bit.ly/StateOfMarketingCV
I hope you find this a valuable resource.
Kind regards
Chris
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