With social media moving so fast, it is unsurprising that confusion remains over how companies can fully achieve social success. Some companies want to heighten brand awareness, while others look to boost customer loyalty. Whatever your goal, it cannot be achieved in isolation.
Recognizing the notion of a customer journey on social media is bringing great reward to leading organizations, as they are able to connect with the customer seamlessly across platforms, channels and departments. In the age of the newly empowered – and increasingly fickle – customer, it is only through this approach that companies will be able to compete for their attention, business and loyalty.
Our friends at USM have just released the brochure for this year’s Corporate Social Media Summit New York and unsurprisingly, social media and the customer journey is the central theme running across the two-day event. http://bit.ly/1zigzuV
The comprehensive agenda covers each fundamental stage of the customer’s experience on social, from that first connection, through to generating long-lasting and valuable relationships.
It’s a fascinating collection of topics and brands so do check it out!
The Corporate Social Media Summit New York
NYC 15-16 June
See more at: usefulsocialmedia.com/newyork/index.php
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