Don’t be discouraged by Facebook’s organic reach decline! Learn how experts continue to drive ROI with social.
http://bit.ly/ThrivingFacebookSocial
In recent months, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is that the reach of page posts is as low as 2% for large brands — dropping from a reported 16% two years ago. Many social media experts fear that organic reach could soon reach zero. Facebook cites supply and demand: the amount of Facebook content produced exceeds what users can consume. As the network works on optimizing the consumer experience, many Page posts do not make the cut. But understandably, many marketers are frustrated. They’ve invested time and resources in nurturing an active Facebook audience they can no longer reach. Of course, Facebook isn’t the only channel experiencing diminishing reach. As early as October 2012, research found that a user’s Twitter reach and interaction are reduced as audience size expands. Growing social networks like Instagram and Pinterest are taking time away from more established players. Marketers’ challenges are exacerbated by increasing fragmentation across both digital and traditional avenues. For example, television viewers can choose among variety of cable networks and emerging original content producers such as Netflix.
So what’s a brand to do? This eBook will show you how to:
– Boost Facebook post engagement
– Expand your reach via multi-channel campaigns
– Ignite consumer content sharing
– Develop a connected campaign strategy
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