Google+ launched their new Google+ Pages, where Brands can represent themselves on G+ much like Facebook Fan pages.
Why should your company be on it? Google Search SEO. “Direct Connect from Google search: People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.”
Its important your Brand or Business on it G+. I’ve launched a Brand Page for The Chris Voss Show Blog you can see an example of at: https://plus.google.com
You can read more on their blog at: http://googleblog