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Mobile Web Will Rule by 2015


I’ve been predicting this for sometime so its good to see some proof on it. Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. Everything is going mobile virtually replacing the desktop. I remember when I got my iPhone I almost didnt use my desktop for a week and it still gets more usage. On the graph below you can see where its going in terms of size.

Mobile e-commerce is making up 4% of total retail sales. In certain categories, online sales account for between 45% and 20% of the total retail market. More and more stuff is being bought on Mobile and its growing.

Email use has been eclipsed by Social network use. This given with Social Media and Mobile – you can usually communicate with someone faster. In the graph below, note the increase in Facebook and the decrease in use of other email services.

Interesting Stats:
– 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).
– Video accounts for 69% of mobile data traffic.
– Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.
– Apple and Android platforms are gaining in the mobile OS market, while Windows Mobile, RIM and Palm decline.
– More and more, we are expecting to have access to our “stuff,” i.e. music, documents and applications, in the cloud.
– The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device.
– If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users.
– Games are bigger than any other app category — both for the social web and for mobile devices.
– Real-time technology and location-based services are expected to drive mobile retail.
– Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web.
– The average iPhone user only spends 45% of his on-device time making voice calls. (for me its probably less, lol)

Info at http://www.morganstanley.com/index.html