Social Media and Business Doesnt Always follow the Graphs

Thanks a lot for the talk, Chris!

This brings to mind the notion of ‘administrative heritage’, where new companies try to become ‘the next Microsoft’ (for example), simply fail because of the different circumstances between themselves and whoever they are trying to imitate.

The same basic idea would probably work in the sense of social media strategies as well. What has worked for a tech company in terms of getting the audience’s attention, probably isn’t a perfect fit for, say, a chain of retail-stores.