As part of the build up to the 6th Annual Corporate Social Media Summit New York, our friends at Useful Social Media decided to take a snapshot of some of the top trends in 2015, as well as the key lessons that last year taught us.
They reached out to the US social community based in corporate brands for all their insights, and here is a snippet of what they found. (FYI – the full, complimentary 12-page briefing can be
downloaded here: http://bit.ly/1CFQq6Y)
Key findings:
1. Marcomms still presides over social media: Over half of our respondents stated that social media strategy is set by a colleague in a either a marketing or communications role.
The Chief Marketing Officer is the most likely person to be setting social media strategy in a US corporation, with 18% of respondents stating strategy comes from the CMO.
2. Content was king in 2014: 60% of social media executives state that content creation was their top priority for 2014. This echoes a trend that is found throughout marketing. Content has been a key area of investment in 2014 – with 75% of the broader marketing community planning to increase their content output by at least 15% over the next six months. Does the focus on content within social media teams, then, highlight the extent to which any social media department’s strategy is fundamentally informed by that of their peers in a broader marketing role?
3. Increased customer engagement is a top priority for 2015: Nearly half of executives polled said that the two top issues for 2015 were to differentiate themselves in ever-more crowded
marketplaces, and to create deeper, meaningful and long-lasting relationships with their customers.
47% of social media executives state that enhancing customer engagement is top priority in 2015.
The best news is you can get the full briefing for free. It’s a fascinating collection of learning’s and insights, and is available as a complimentary PDF here: http://bit.ly/1CFQq6Y .
Enjoy!
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