Since being on Google+ the first or 2nd day it launched I’ve had people ask me why they should bother with it. I’m still amazed anyone who has an internet property that seeks SEO for them has to even ask. Its Google duh. Anyone should be able to see that if Google+ proved a mild success it would be huge for ranking on Google search. Also, with all the products they have, the integration would be massive on an exposure scale.
Gigaom’s Mathew Ingram published a post: “It’s official: Google+ will be connected to everything” He quotes a Google employee as saying: “Google+ is Google itself. We’re extending it across all that we do — search, ads, Chrome, Android, Maps, YouTube — so that each of those services contributes to our understanding of who you are.” At 50 million users in 4 months, Google+ is a hit.
I know people complain about all the networks they have to keep up on. In my mind Google+ IS the most important one. You HAVE to be on it posting. Heres something that can help you. I actually use the Chrome browser extension Publish Sync to post on G+ and it will auto post to my Facebook, Twitter and Fan Pages if I chose. I post to Google+ and I’m done.
Facebook is still an 800 lb. gorilla not to be counted out as many have and insisted on leaving Facebook. Personally, I think this is foolish. Their new changes are huge in cementing their follower base. The other element is with the Subscribers, Facebook is forced to open more to the web. You can now publish to the Public. Once again SEO power here. The Subscriber feature on Facebook has enabled users to add tens of thousands of Facebook followers to their feeds. Why would you quit a service that is approaching 1 billion users for one that has 50 million? That make no marketing sense to me.
I hear many people who think in a “either/or” world who dont seem to understand business or marketing very well. They whine a lot about having to mind more than one thing. If you’re promoting something having to deal with multiple forums is just a part of doing business. Owning companies all my life we had to advertise our business’ in MANY forums at once. Its hard but necessary. We had to be on the internet, newspaper, mail, radio, TV, coupons, sweepstakes, etc. Advertising success usually didnt come from just one thing. As a business owner its tough to understand, master and advertise on these different forums and their various ways of usage. Now that advertising is moving to the internet in mass, you have to think of these different Social Media Networks the same way. You have to master each of them and be on them.
The other reason for not quitting one for the other is some consumers will just stick with one base. Thats WHY you have to spread yourself out and GOTO your consumer. In addition, the Tech business has fast failures, you may never know who will or wont be here tomorrow. Invest in them all. I’ve seen clients come from the darkest and oddest offbeat places my advertising has fallen. You never know. Fortune 500 companies like Coca-Cola dont just invest in one advertising medium to be successful, neither should you.
awesome post………..thanks for sharing
awesome post………..thanks for sharing
I installed Publish Sych but have no idea how to make it post.
For instance, if I’m on a page in my browser and click on the Facebook (already connected) button, it displays an arrow, but doesn’t post?
Huh?….
Thanks, Chris.
hello Chris,
I’ve been watching G+ since you first talked about it, and paying attention to your blogs and updates. I confess I’m one of those “geeze, another one?” people. But even to me, to be on a network owned by Google seems obvious.
One thing I’m still a little confused about. Have they, or have they not rolled out business profiles? Because I’ve heard that they will soon start deleting personal profiles operating as businesses. Am I late on all of this?
Thanks again for all the great info.
Ron Cross
http://www.the-music-ministry-coach.com
I think there are instructions on the extension app
They already are getting rid of profiles doing business. Yes the business profiles are coming.
I get the main point, but I’m always a little queasy when advice contains the words you “HAVE” to do anything. It all starts with strategy and for some businesses this will fit and some might not. How any businesses have their customers crawling all over Google Plus right now? Not too many! Right now UT is a niche and will be until we start seeing brands askimgbpeople to follow them on Google Plus : )
In this post you basically equate social media to advertising, which again may not fit for all businesses. Probably the most powerful use of social media for a majority of businesses is not advertising at all, but listening. In fact, those who view SM as a platform to advertise their business usually fail.
Just my two cents. Thanks for the thought-provoking post.
Google Plus and Facebook are just part of the big picture, however an important part. Use them both everyday. 🙂
Use the both every day, and other platforms, too.
All the best,
Jorge Purgly
Cool 🙂
When it works really well on the iPad I’m sold, why the iPhone app isn’t also iPad is beyond me. Allow that to post to twitter & Facebook too and you have a killer platform, I wouldn’t use anything else!
okay – my naivety will be showing here – but I thought that Facebook penalized posts that were pushed to it from other services. Is that not the case? Or do you just personally have such a large Facebook audience that it doesn’t matter?