Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success by Colin Hodge
https://www.amazon.com/dp/1394387334
***NATIONAL BESTSELLER***
Create and market products that people can’t ignore using proven strategies from behavioral science.
Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral―and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.
Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:
Harnessing behavioral science to optimize acquisition, retention, and user value
Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty
Designing experiences that nudge customer decisions toward success
Unveiling your competitors’ hidden psychological tactics and applying them using robust principles.
Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love―and can’t stop talking about.
About the author
Colin Hodge is a startup founder and National Bestselling author who has led companies and growth teams responsible for over 100 million users. He currently is co-owner of DOWN, a top 10 dating app in the US with millions in annual revenue – built on the growth principles and lessons shared in this book.
He achieved a successful exit for DOWN (then later reacquiring it) and 17Live, the top live-streaming video company in Asia (and still learned from plenty of failures along the way). While chief growth officer at 17Live, Colin led the data-driven initiatives in growth, global expansion, and marketing, then launched the platform in the United States as the first US CEO.
Colin holds a BS in computer science from Cornell University and occasionally serves as a board member and keynote speaker for organizations around the world.
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