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Great post from @ChrisVoss ~ Reminds us that there’s no “one-size-fits-all” model or graph for how to build relationships in Social Media.
Thanks a lot for the talk, Chris!
This brings to mind the notion of ‘administrative heritage’, where new companies try to become ‘the next Microsoft’ (for example), simply fail because of the different circumstances between themselves and whoever they are trying to imitate.
The same basic idea would probably work in the sense of social media strategies as well. What has worked for a tech company in terms of getting the audience’s attention, probably isn’t a perfect fit for, say, a chain of retail-stores.
Great post, Chris. People often want a “one size fits all” approach to social media but that’s just not logical. It’s the SOCIAL aspect of it that makes it an ever-changing, organic process. That’s just the nature of the beast.
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