As you know ensuring the customer is the focal point of your social media and wider business strategy, remains a fundamental challenge for companies.
As such, I thought USM’s most recent free 20-page briefing would be of interest: “Customer Centric Social Media – Use customer intimacy to drive competitive advantage”
The article features insight on how you to:
– Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
– Personalized interaction –identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
– The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
You can get the FREE article here – enjoy!
http://www.scoop.it/t/freedomoftheinternet/p/4037625976/2015/02/19/customer-centric-social-media-the-future-of-social-business-usefulsocial was where I broadcast this article
I tweeted it 🙂
Thanks Chris! Downloaded and tweeting