Customer-centric social media – the future of social business @Usefulsocial

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As you know ensuring the customer is the focal point of your social media and wider business strategy, remains a fundamental challenge for companies.

As such, I thought USM’s most recent free 20-page briefing would be of interest: “Customer Centric Social Media – Use customer intimacy to drive competitive advantage”

The article features insight on how you to:

– Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.

– Personalized interaction –identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.

– The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be

You can get the FREE article here – enjoy!