Five Best Practices for Achieving Social Media ROI @Tradepub


From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts.

However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this white paper, we’ll cover five best practices to help you do just that.

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