Free whitepaper: How insurance can win millennials #insurancemd15 @DataDrivenBizz


Millennials make up 21% of customer discretionary purchases, which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations. They are tech-savvy, which brings about a number of other traits. This includes the desire to Google everything, watch a tutorial video on Youtube rather than ask a friend how to do something, read reviews before making a decision, spend more and more time on a phone, and demonstrate very low attention spans.

FC Business Intelligence recently surveyed over 500 millennials to understand their current use of and attitudes towards financial services. Representing a broad range of demographics, the study returned interesting results.

Read the full complementary industry whitepaper “How Financial Services can Win Millennials” here:

The white paper delivers results on topics like:

– The degree to which millennials understand the financial services industry
– Which financial products millennials are most prominently using
– Interactions between millennials and their financial services companies

Happy reading!