Free Whitepaper Programmatic Primer @InciteMC

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Hi Everyone,

The folks over at Incite MC have put together a white paper that surveyed over 200 Brand, Agency and Publishing executives to get a lay of the programmatic landscape and its effect on digital marketing today:

It features contributions from USA Today, Wells Fargo, Prudential, The Weather Channel, amongst others, and examines:

– New programmatic platforms – mobile, video and TV

– Current adoption rates of programmatic amongst major brands – and budgetary changes anticipated

– Who manages media buying for brands – and important relationships for agencies/publishers

– The future of programmatic – can it be used for more than simply direct response advertising?

You can get a complimentary copy here:

I hope you find it useful!