Klout – Social Media Online Scoring and Brand Influencer Marketing

By
Chris Voss

I have my Klout Score predominately displayed on my blog so that people see my score. Down further I have my Alexa ranking which ranks my blog in the Top 25,000 U.S. sites, not bad for a 1 year old blog. Many people lately have been asking me about Klout.com and their scoring system. While over the last few years I’ve seen a number of measuring systems, Klout seems to have taken it to a new level in helping Brands link with Influencer’s. Using their Perks program they have been tying everyone together to help market Brand products.

In explaining their scoring on their website: “The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.”

I love their scoring system, but with someone like myself, with multi-accounts of influences, I would suggest one improvement. Some people have a single Twitter account and rank almost as high as me. While I have multiple influencing “flavors” of my accounts for Twitter, influencing almost 250,000 people there alone. On Facebook, I have multiple Fan Pages for the variants of my business and on LinkedIn, I control and operate 2 Groups. With my business Linkedin accounts I can post and influence almost 150 of the most popular Linkedin Groups, that reach exposure alone on their newsletters puts me in the millions. When I say something, it gets more RT’s and comments than few people I know who arent Celebrities. The traffic and influence of my blog should be equated also, since many people I know, dont have the same power with their blog, much like Alexa’s scoring. Some people rank highly on Klout with me, but when you goto their blogs and other online venues, you can hear crickets, LOL. My point is ALL of my online influence is all tied together and weaved into my blog and online presence. Its a huge web. I dont care how big your Twitter account is, how far do you REALLY reach and influence online. It would be great if TOTAL Social Influence could be measured. But I’m sure they are working on something like that, you have to start somewhere and the Klout people seem like a very smart group.

Recently, (see below) they were written up by Forbes magazine about their influence in the Social Media spectrum. Personally, I think its good to at least know where your standing is with your peers and work to improve it if you can. Be sure to goto their site and Login so they can better follow your influence. Its important they have your Facebook info too and they are working on Linkedin.

Thanks for the T-Shirt Klout & @ashleyjacober!!
Forbes article on Klout