New eBook: Gatorade, McDonald’s, Wells Fargo and more on marketing and customer experience @InciteGrp


Hello all,

Our friends over at the Incite Group have just published an eBook of insights from CMOs and marketing leaders from Gatorade, McDonald’s, IHOP, Wells Fargo, GM and more.

Get your complimentary copy here:

From content marketing to better targeting through data, it covers everything you need to know on marketing and customer experience for the year ahead:

• Driving authenticity, relevance and transparency to match up to increased customer expectations
• Digital Engagement 2.0: Why automation is no substitute for strategy
• Social media’s impact on your brand: How to maximize ROI – and protect your brand – on social
• Data as a crystal ball: Predictive modelling for better customer understanding

You can download a complimentary copy at:

I hope you find this a useful resource.

Kind regards
Chris Voss

PS: If you are based in NYC, you can attend the Incite Group’s next marketing conference. Nov 12-13, with CMOs and marketing leaders from Dell, Citi, Cisco, ESPN, Activision and more. Tagline: “Your Customers Are Smarter Than Your Marketing: Engage with a savvy customer base through authenticity, relevance and transparency”. More at