New whitepaper > The biggest issues for in-house marketers in 2016 – personalisation, content, and attribution @Incite_Social


What are the biggest issues for in-house marketers in 2016 – and beyond? Our friends at the Incite Group have just published a major new research-led whitepaper based on the feedback of more than 1,000 marketing executives, covering personalisation, content, storytelling and marketing attribution, which you can download here:

The 30+ page briefing covers:
· Why more than half of respondents say content marketing is an essential focus right now – and only 27% care about location-based campaigns

· Why 48% of brands are increasing their content marketing budget – and 8% are doubling it within the year

· Why the ‘single customer view’ will become even more important in the year ahead – and why only 15% say they’re leveraging its full potential right now

· What marketing attribution should mean for your business – and what makes 70% of leadership convinced of its value to the broader business

· The adoption of new marketing strategies varying across industries – 11% more FMCG companies care about storytelling than other industries, and 18% more telecoms firms are focused on single customer view than the norm. Why?

Download your PDF copy here:

I hope you find this a valuable resource.

Kind regards