Are Your Leads Killing Your Business?: Post-Covid framework proven to attract, accelerate & activate the right clients to double your pipeline & revenues in 90 days for SaaS, Tech & B2B Services firms by Mark Osborne
CEOs, Sales & Marketing Leaders at SaaS, Tech & B2B Services Firms
Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind.
This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It’s a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
Attract the right leads to stack-up clients anxious to work with you and pay your worth
Accelerate your pipeline for faster decision-making and deals that sell themselves
Activate accounts to grow your market dominance through renewals, upsells, and advocacy
Stop struggling to keep up with the deluge of growth hacks that don’t work and spending precious dollars on outdated lead gen tactics. Imagine instead having a consistent process to generate bankable monthly recurring revenue.
Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. You scrambled to generate leads only to find they were barely qualified, took too long to convert, required hard-to-deliver customizations, and inevitably churned. Your pipeline was lumpy at best and hard to predict for hiring and resource allocation. Meanwhile, your competitors pulled ahead.
Now, relying on this five-step method, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales. The result is happy customers, eager to provide referrals as they grow with you, giving you the time to focus on building world-class solutions.
This method is fine-tuned for how today’s B2B buyers discover, evaluate, and purchase high-value SaaS, Tech, and B2B Services post-Covid. It works, too. In just six months, one SaaS company doubled revenues, and gained a threefold increase in RFPs with zero additional advertising.
Less than 20% of companies have implemented these approaches, but those that do report an average of more than 200% annual revenue growth.
The Five-Step B2B Growth Framework and Go-To-Market Strategy
Till the Right Soil: Create Clarity by setting goals for smart growth that deepen competitive advantage & speed up your revenue flywheel.
Plant the Right Seeds: Uncover Strategic Insight into Who your audience is, What they care about, & Why you are the right solution.
Nurture Growth: Focused execution puts your brand in the right places at the right times.
Fertilize the Market with Demand Generation
Water your seeds with Lead Generation
Sun your seedlings with Account Based Marketing
Hack the Weeds: Maximize success by measuring & optimizing against the metrics that matter, redoubling efforts that deliver the right results.
Harvest & Replant: Continuous improvement through ongoing refinement of business strategy, plus growth & expansion of your best customers.
Buy this book for concrete examples that distill thousands of hours of training & real-world experience into an easy-to-follow set of winning strategies. Evaluate the ideas, if they make sense for your business, implement this framework to create predictable revenues for your SaaS, Tech, or B2B services business.
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