Brad Gosse, Author and Comedian on Building a Successful TikTok, Instagram and Youtube Brand
Brad is a comedian living in Toronto, Canada. He loves to entertain people whether it be through his jokes or his books. He started publishing his “children’s books” in 2019. He has published over 120 dark humor books so far.
Here are some high-level summary notes from The Chris Voss Show podcast interview with comedian and author Brad Goss:
Brad Goss is an author and comedian who has written over 100 humor books for adults with irreverent, dark comedy styles.
His books have provocative titles like “Why Daddy Hits Mommy” and contain controversial content written in rhyming or storybook style.
He promotes the books through viral TikTok videos where he reads excerpts, generating outrage that drives book sales. Some books have been banned from TikTok.
Goss also does stand-up comedy focused on dark, edgy humor intended to make audiences uncomfortable. He aims to “trigger” people.
His background is in business and he stumbled into the books as a way to go viral. He takes a data-driven approach to optimizing content.
Goss believes having a “healthy narcissism” and not caring about backlash is key to succeeding in comedy. He remains intentionally “uncancelable” by self-publishing and controlling his creative output.
He discussed controversies like books on crystals and religion that unexpectedly triggered certain groups. Goss plans to continue releasing provocative content.
Overall the interview covered Goss’ unique style of viral humor books and comedy designed to provoke reactions in the modern outrage culture.
Podcast: Play in new window | Download (Duration: 1:07:54 — 46.6MB) | Embed
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