Chris Pistorius: Helping Dentists Succeed in Online Marketing
About the Guest(s):
Chris Pistorius is an expert in local marketing and the founder of KickStart Dental, a top-rated local marketing agency in the United States. With over 20 years of experience in the field, Chris has refined marketing strategies that drive real growth for small businesses. He has worked with online giants like Google, AOL, Time Warner, and MapQuest. Chris specializes in helping dental practices effectively market themselves online and attract new patients. He is also the author of the book “The Ultimate Guide to Internet Marketing for Dentists.”
Episode Summary:
In this episode, host Chris Voss interviews Chris Pistorius, the founder of KickStart Dental and an expert in local marketing. They discuss the challenges faced by dental practices in today’s competitive market and the importance of effective marketing strategies. Chris shares insights from his book, “The Ultimate Guide to Internet Marketing for Dentists,” and explains how his agency helps dental practices untangle the complexities of online marketing. They delve into topics such as SEO, social media advertising, website design, and the importance of building relationships with patients. Listeners will gain valuable insights into marketing strategies that can drive real growth for their dental practices.
Key Takeaways:
Dental practices face increasing competition, and it is crucial for them to have effective marketing strategies to attract new patients.
Local marketing is essential for dental practices, and strategies need to be customized based on the demographics of the target market.
Building relationships with patients is key to successful marketing, and social media platforms like Facebook and LinkedIn can be effective tools for reaching and engaging with potential patients.
Websites play a crucial role in marketing dental practices, serving as a hub for all marketing activities and providing a platform to showcase services and build trust with potential patients.
Tracking and analyzing the quality of leads generated through marketing campaigns is essential to ensure a return on investment and make data-driven decisions.
Notable Quotes:
“Dentists just want to be dentists most of the time. But you’re also a business owner, and you’ve got to do everything you can to make sure that your business is successful.” – Chris Pistorius
“Marketing does cost a little money, but if it’s not a sprint, it’s a marathon. You’ve got to be committed to it for a little while.” – Chris Pistorius
“Your website needs to be able to tell people just enough to get them to want to raise their hand and take the next step.” – Chris Pistorius
Resources:
KickStart Dental – Chris Pistorius’ agency website
To listen to the full episode and gain valuable insights into effective marketing strategies for dental practices, tune in to the [Chris Voss Show](insert podcast link). Stay tuned for more enlightening conversations with industry experts.
Podcast: Play in new window | Download (Duration: 31:20 — 21.5MB) | Embed
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