Mastering Online Business: List Building and Consent-Driven Marketing with Bev Roberts
About the Guest(s):
Bev Roberts is an accomplished business mentor and author, dedicated to guiding individuals and businesses towards sustained growth and well-being, especially when navigating challenges such as chronic illness. With a rich professional background featuring an award-winning career in executive roles and consulting, Bev now thrives in helping others create and grow businesses that align with their core values. She holds a Master’s in Business and is renowned for her expertise in intuitive business strategy, consent-driven marketing, and sales growth. Bev is also the author of the book “Hope in a Dark Tunnel: Your Roadmap to Wellbeing When Navigating Chronic Illness.”
Episode Summary:
Welcome to another exhilarating episode of The Chris Voss Show, where we embark on an educational journey through the world of consent-driven marketing and sustainable business growth, guided by the wisdom of Bev Roberts. Bev shares insights from her critically acclaimed book “Hope in a Dark Tunnel,” offering a roadmap to personal well-being for those grappling with chronic illness while simultaneously managing business aspirations. With her extensive background in business mentorship along with a focus on aligning business operations with individual passions, Bev brings a fresh perspective to building soulful client connections.
Throughout the episode, we dive deep into the strategic importance of cultivating an authentic email list, stressing the role of personalized quizzes in understanding audience segmentation. Bev shares techniques for nurturing a well-suited client base and emphasizes the necessity of maintaining open lines of communication to foster authentic business relationships. Listeners can expect to learn about the significance of business systems and processes, strategic mentorship, and ethical marketing practices that foster long-term client loyalty and growth.
Key Takeaways:
Bev Roberts emphasizes the importance of consent-driven marketing to establish authentic connections and trust with clients.
Strategic segmentation and audience understanding are achieved through well-designed quizzes, which help in attracting and retaining the right clients.
Email lists are fundamental assets to a business, offering twice the conversion for sales compared to social media interactions.
Regular maintenance and the pragmatic cultivation of email lists can enhance engagement and business growth over time.
Nurturing client relationships through personalized content and service offerings leads to sustained business success.
Notable Quotes:
“Authenticity matters because it builds trust and connection; we buy from people that we know, like, and connect with.”
“I’d say you’d never want to build your business on the rented land of social media; your list is your asset.”
“Conversion for sales is double from your list than it is from social media.”
“What you do is nurture that list – don’t think once they’re on the list, it’s set and forget.”
“Consent-driven marketing, I feel, is the way all of us as business owners need to move towards.”
Podcast: Play in new window | Download (Duration: 53:24 — 36.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | Pandora | iHeartRadio | Podchaser | TuneIn | Deezer | RSS | Subscribe Links
