Mastering Online Reputation: Secrets from Josh Greene, CEO of the Mather Group
Show Notes
About The Guest(s):
Josh Greene is the CEO of Mather Group LLC, an online reputation management company. With over 20 years of experience in digital strategies, Josh helps top brands and individuals shape their online presence to support their bottom line. He specializes in personalized SEO and paid media strategies, as well as managing Wikipedia and Glassdoor profiles.
Summary:
Josh Greene, CEO of Mather Group LLC, joins Chris Voss on The Chris Voss Show to discuss online reputation management and how it impacts businesses and individuals. They explore the importance of Google search results and Wikipedia pages in shaping public perception. Josh shares insights on the latest trends in reputation management, including the influence of AI and user-generated content. He also provides practical tips for improving online reputation, such as updating profiles on LinkedIn and other platforms.
Key Takeaways:
– Online reputation is crucial for businesses and individuals, as people often rely on Google search results and Wikipedia pages to form opinions.
– Google’s algorithm is constantly changing, making it important to stay updated on the latest trends in SEO and reputation management.
– User-generated content, such as Reddit threads, is gaining influence in search results, highlighting the need for authenticity and quality content.
– LinkedIn is a powerful platform for thought leadership and professional networking, and optimizing profiles can enhance online reputation.
– Online reputation management requires a combination of technical expertise, content creation, and awareness-building strategies.
Quotes:
– “Google’s choosing who it thinks is the person you’re most likely to search for.” – Josh Greene
– “Wikipedia is seen as a powerful objective source and often ranks in the top three search results.” – Josh Greene
– “If you Google yourself and see results that aren’t congruent with who you are now, update them for a better search result.” – Josh Greenee
– “LinkedIn is huge right now, especially in industries with limited trade publications.” – Josh Greene
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