Maximize Your Google Business Profile with Marilyn Jenkins’ New Book
Show Notes
About the Guest(s):
Marilyn Jenkins is the CEO of MJ Media Group, LLC, and the founder of Law Marketing Zone. With over a decade of experience in digital marketing for local businesses, Marilyn helps her clients harness the power of Google to grow their businesses. She has helped numerous clients reach seven figures in revenue and achieve 5x to 14x ROI for their marketing efforts.
Episode Summary:
Welcome to The Chris Boss Show, where the host brings on the smartest people in the world to discuss topics ranging from CEOs and authors to thought leaders and visionaries. In this episode, Marilyn Jenkins, CEO of MJ Media Group, LLC, and founder of Law Marketing Zone, joins the show to discuss the power of Google Business Profiles (GBP) and how local businesses can maximize their online presence. Marilyn shares insights from her book, “Google Business Profile Training Guide,” and explains how businesses can use GBP to drive traffic to their websites and increase phone calls to their offices. She emphasizes the importance of maintaining a positive online reputation and provides best practices for managing GBP effectively.
Key Takeaways:
Google Business Profiles (GBP) are free business listings on Google that can significantly impact a local business’s online visibility.
Maximizing a GBP involves claiming and verifying the profile, filling it out with accurate information, and consistently updating it with photos, videos, and posts.
GBP can drive traffic to a website and increase phone calls by providing potential customers with essential information and engaging content.
Connecting GBP to Google Ads can enhance the performance of paid digital ads and improve visibility in local searches.
Maintaining a positive online reputation involves responding to reviews, both positive and negative, in a professional and timely manner.
Notable Quotes:
“It’s surprising how many people don’t realize the power of their Google Business Profile. They think it’s just for reviews.” – Marilyn Jenkins
“By maximizing your Google Business Profile, you can be found whenever people search for you locally.” – Marilyn Jenkins
“The more information you give on your Google Business Profile, the more often you’re going to show up in searches.” – Marilyn Jenkins
“Running Facebook ads is a great way to get your business out there and engage with potential customers.” – Marilyn Jenkins
“Google is moving towards zero-click searches, where they provide the answer directly on the search results page. Maximizing your GBP can help you take advantage of this trend.” – Marilyn Jenkins
Podcast: Play in new window | Download (Duration: 29:24 — 20.2MB) | Embed
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