Melissa McKenzie Dives Deep into Website Design and Squarespace Templates
Discount Code: Use code “Chris10” for 10% off any website template on Carbon and Clay.
About the Guest(s):
Melissa McKenzie is a talented website developer and the owner of Carbon and Clay. With a background in graphic design and a minor in website design, she has carved out a niche for herself through her budget-friendly Squarespace templates tailored for service-based businesses. Melissa is also a mom of five who successfully runs her business in just a few hours a day. Her expertise lies in transforming ordinary websites into 24/7 client-generating machines by infusing strategic insights into her designs.
Episode Summary:
In this episode of The Chris Voss Show, Chris Voss welcomes Melissa McKenzie, the owner of Carbon and Clay, to discuss how businesses can leverage affordable Squarespace templates to build compelling and effective websites quickly. Melissa shares her journey from a graphic design graduate to a successful entrepreneur managing a thriving business while raising five children. Highlighting the evolution of web design, she makes a compelling case for ready-made templates, especially for service-based businesses, coaches, influencers, and course creators aiming to create professional websites without a hefty price tag.
Melissa dives deep into the advantages of using Squarespace templates, emphasizing their user-friendliness, design sophistication, and strategic layout options that help businesses convert visitors into customers. She explains the importance of having a mobile-friendly website and optimal content placement to reduce bounce rates and increase engagement. The conversation also covers Carbon and Clay’s unique services, including five-day website launches, done-for-you customization options, and valuable resources like copywriting and training videos. By the episode’s end, Melissa offers listeners a special discount code to get started on their web design journey.
Key Takeaways:
Affordable Professionalism: Using Squarespace templates allows businesses to achieve a professional look and functionality at a fraction of the cost of custom websites.
Time Efficiency: Carbon and Clay offers a five-day website launch service, ensuring that customers can get their sites up and running swiftly.
User-Friendly Platforms: Squarespace’s all-in-one capabilities, including e-commerce, blogging, and invoicing, make it a versatile choice for various types of businesses.
Mobile Optimization: In today’s mobile-first world, having a mobile-friendly website is crucial for user engagement and reducing bounce rates.
Comprehensive Support: Carbon and Clay provides resources like copywriting, training videos, and customer support to help clients make the most of their new websites.
Notable Quotes:
“Nowadays anyone can make a website. All you have to do is put your content in and places like Squarespace or WordPress develop it for you.” – Melissa McKenzie
“If you lay it on a site that has like 16 gazillion links at the top, you’re just, you’re gonna exit out and you’re gonna find somewhere else because it’s just too overwhelming.” – Melissa McKenzie
“I would like to bust the myth that your website is just like a landing page to send people to or like a static brochure.” – Melissa McKenzie
“A lot of times people will come from WordPress and be like, I cannot manage my site. I’m paying someone all the time to just switch out an image or add a page, and then they switch to us and they’re like, that is so easy.” – Melissa McKenzie
“Starting to think about your website in a way where it is actually working for you to gain leads and sales on autopilot.” – Melissa McKenzie
Podcast: Play in new window | Download (Duration: 25:09 — 17.3MB) | Embed
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