Quit Stalling and Build Your Brand: You Don’t Need an MBA to Crush It in Ecommerce by Ben Leonard
Looking around at the countless ordinary people who have managed to create successful ecommerce brands, it’s hard not to feel a little left out. After all, ecommerce entrepreneurship can be a gateway to freedom—financial freedom, freedom from boredom, and freedom from working 9 to 5 for somebody else. But the ecommerce landscape is also complex, with tons of pitfalls and speedbumps. It’s hard to know what information is valuable and what’s just another course hawked by a get-rich-quick huckster.
Ben Leonard was once in the same place, and he went all in. His journey wasn’t all smooth sailing, but in three years, he built his ecommerce brand to $6 million in annual revenue and a mid-seven-figure exit. Since then, he’s continued to build new brands, mentor ecommerce entrepreneurs, and broker exits. Now, in Quit Stalling and Build Your Brand, Ben brings everything he’s learned to the ultimate ecommerce roadmap. Through practical principles, real-life examples, and step-by-step instructions, you’ll learn:
How to overcome your fears and take the first step
How to create a brand that feels authentic to you and your values
How to build or reinvigorate your business on a solid, scalable foundation
How to successfully launch your first product
How to—eventually—plan a high-value exit
Ecommerce is a vast and exciting landscape, and there’s a lot of money to be made. This is the book every successful ecommerce entrepreneur wishes they’d had when they started. And if they’ve already started, it’s the instruction manual to fine-tuning their brand. With the timeless insights inside, you’ll be ready to set off on your own journey to freedom.
About the author
Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew his fitness brand to several million dollars per year in sales and successfully exited after three years; the business holy grail. Ben has been featured by Forbes magazine, is a winner of the Elevator Emerging Entrepreneur of the Year Award, and a speaker and entrepreneurship champion. Ben lives in Aberdeenshire, Scotland with his family.
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